Our Mission

At Healthy Amplified, connecting care comes down to driving results for our clients – it’s the work we do every day that fosters seamless collaboration between providers, caregivers, physicians, and families to help improve lives and provide clinical evidence based technologies.

Physicians and Providers

At Healthy Amplified, we recognize the significance of detecting a wide range of neurobehavioral and cognitive diseases. To achieve this, we utilize evidence-based technologies that are at the forefront of the Life-Science Industry, and integrate Artificial Intelligence (AI) to empower physicians and caregivers alike. Our extensive National Network of care facilities ensures that optimal disease detection and treatment is provided to as many patients as possible.

The Healthy Amplified Network

In response to the constantly increasing demands of Value Based healthcare, our digital health solutions offer a comprehensive package of Workflow development and EHR integration. Our solutions comply with industry regulations, and effectively increase market access to care while reducing costs for individuals affected by Mild Cognitive Impairment, Dementia, Alzheimer’s Disease, as well as those with ADHD and PTSD by formalizing their diagnosis through our digital health technologies.


The process of diagnosing Dementia and identifying its specific type can be a complex undertaking. To determine the underlying cause, physicians must assess the pattern of loss in skills and function and evaluate what the individual is still capable of. This often requires the use of various methods, such as biomarkers, brain scans (e.g. CTs and MRIs), and laboratory blood tests, which yields a process that can be overwhelming and time consuming for both patients and their families. At Healthy Amplified, we understand the challenges associated with this process, which is why we offer our CANTAB-based technology. This cutting-edge technology provides the highest levels of sensitivity and specificity as cleared by the FDA (1), making it an effective tool in detecting the earliest symptoms of cognitive impairments. Early detection of symptoms can help to reduce confusion and facilitate timely next steps. (1) CANTAB Mobile: Differentiate symptoms with 98% accuracy between Alzheimer’s and depression 1 Delivers 92% Specificity and 100% sensitivity to dementia in primary care settings 2

Healthcare Systems

In response to the constantly increasing demands of Value Based healthcare, our digital health solutions offer a comprehensive package of Workflow development and EHR integration. Our solutions comply with industry regulations, and effectively increase market access to care while reducing costs for individuals affected by Mild Cognitive Impairment, Dementia, Alzheimer’s Disease, as well as those with ADHD and PTSD by formalizing their diagnosis through our digital health technologies.


A Better way

Our cloud based solutions are more than just another digital health solution that makes random promises– we deliver an improved way of giving the wellness adult population and their families the basic building blocks for their lifetime health ownership. Healthy Amplified’s products comply with the highest Federal standards and features FDA cleared technologies.


William H. Nelson

William H. Nelson is the founding CEO and Non-Executive Chairman of Healthy Amplified, a health technology company that uses data to improve healthcare outcomes. He has over +25 years of experience in Healthcare and Technology, serving in leadership roles with Global Nutrition Device Brand Strategy at BAXTER Healthcare, Corporate Strategy M&A at Becton Dickinson (via CR Bard acquisition), and Global Competitive Branding Strategy for the Neuromodulation business unit at MEDTRONIC, the world’s largest medical device company. William as a Regan Scholar completed a degree in Business Administration Marketing from the University of Tennessee, and completed his MBA with an emphasis Economics and Financial Strategy from the Booth School of Business at the University of Chicago. William has also served as a guest speaker at both Northwestern’s Graduate School of Healthcare Communications, and also at the University of Chicago on Entrepreneurialism. William also serves as mentor to mHUB organization, a Chicago based Healthcare Startup incubator Consortium.

Eliza Van Dixhorn

Eliza is a founder of Healthy Amplified, a health technology company that uses data to improve healthcare outcomes and serves as an Advisory Board member providing oversight to customer success and operations. Eliza has several years of experience overseeing customer success in professional services organizations and consulting service management. Eliza earned her Bachelor of Science at the University of Wisconsin whilst studying Environmental Studies and Animal Biology and Zoology.

Tim Blasius

Tim is a founder of Healthy Amplified, a health technology company that uses data to improve healthcare outcomes and serves as an Advisory Board member providing oversight to product management strategy and operations. Tim has several years of experience in professional services organizations and global program management. Tim earned his Bachelor of Science in Chemical Engineering at the University of Minnesota and also earned his MBA with from the Booth School of Business at the University of Chicago.

Robert Smouse, MD

Dr. Bob Smouse is a Peoria interventional radiologist and founder of BrightWater Medical, Inc.—a company recently acquired by Utah-based Merit Medical Systems. Dr. Smouse invented the ConvertX® Stent System, a medical device that reduces the need for multiple procedures for patients suffering from severe urinary tract and bile duct obstructions. Bob and his business partner helped Respiratory Motion, Inc (RMI) make a successful transition from a research and development company to one focused on commercialization in the United States and abroad. RMI created a revolutionary technology that could measure a person’s breathing rate without the need for invasive methods. This product, ExSpiron, became the first of its kind. In July of 2022, Senzime, a Swedish medical company, purchased RMI for $44M USD. Dr. Smouse, who is also a professor of radiology and surgery at the University of Illinois College of Medicine Peoria and his company were one of the first startups to be invested in by OSF Ventures, the corporate investment arm of OSF HealthCare. BrightWater is the first company to exit OSF Ventures. Bob earned his Bachelor Science degree in Pharmacy from the University of Florida, and his Doctorate in Medicine (MD) from the University of Miami.

Kenyatta K. Matheny

Kenn is currently the Chief Investment Officer of EquiTrust Life Insurance Company, a role he has held since 2016. Before this, he was a Senior Investment Officer for the Teachers’ Retirement System of the State of Illinois for six years. For four and a half years prior to this, Ken was the Senior Vice President of Associated Banc-Corp, where he led a team of middle market corporate bankers. He also worked in corporate banking at BMO Harris Bank for three years and was an associate at GE Capital/Heller Financial before that. Ken earned his Bachelor of Science in Public Finance and Economics from Indiana University, and is a Robert A. Togio Fellow earning his MBA from the Booth School of Business at The University of Chicago.

Christian Santos Sanchez

Christian Experience is an experienced engineer and Advisory Board Member with expertise in quality assurance, materials engineering, lean manufacturing, process engineering, and project management. His experience includes optimizing rubber molding processes to reduce cure times, creating new rubber compounds to reduce costs, creating automated one-piece flow cells, optimizing the use of mold release using design of experiments, creating an Excel-VBA based production tracking system, introducing updated manufacturing practices. Christian is a highly skilled who’s advised across a wide range of technology projects and knowledge in the technology field. Christian holds a Bachelor’s degree in engineering from Northwestern University in Evanston, IL.

Ronald B. Webb, Jr.

Ronald B. Webb, Jr. is a distinguished leader in product development, boasting extensive experience in software development life cycles and project management. He is a respected member of the Advisory Board at Healthy Amplified, and has a long history of successfully leading international teams in Agile development processes to benefit customers and drive product revenue. Additionally, he serves as a trusted advisor to senior executives on strategic direction, product management, and market positioning. He has a Bachelor of Science in Mathematics from Tennessee State University and is currently an Engagement Manager and Product Owner at Nissan Motor Corporation.

Christopher Shirley

Christopher Shirley is a strategic CFO with extensive experience transforming and scaling global businesses in Healthcare IT, IoT, and SaaS. He has a track record of success leading multi-functional teams that help the C-suite increase revenue and profits. He is adept and flexible, and has the ability to succeed in difficult situations, create strategies, raise funds, maximize cost efficiency, unlock trapped value and support innovation. He has 3,870 followers and is engaged in various activities. He is currently a Member of the Board of Advisors for MyCabinet and HEALTHY AMPLIFIED, and has held the positions of Chief Financial Officer for Health IQ, MDLIVE and Ontrak Health. Christopher is a highly qualified individual in the field of finance. He holds a Bachelor of Science in Finance from DePaul University and has also attended Harvard Business School’s Executive Education Program, where he completed the course ‘Strategy: Building and Sustaining Competitive Advantage’. Christopher has also participated in GE’s Experienced Finance Leadership Program (EFLP), a two-year program designed to provide senior finance professionals with the opportunity to develop their leadership and financial management skills through exposure to various business sectors.

Carlotta Rinke, MD MBA – Chief Clinical Advisor

Carlotta is a Physician Advisor and Consultant specializing in Value Based Care, Population Health, and Care Delivery Transformation. With a passion for transforming healthcare to deliver improved clinical and patient-centered outcomes, she has a focus on data analytics and medical risk from acute and chronic diseases, as well as innovative tech solutions and novel approaches to engage patients and providers. She has held various leadership positions in emergency departments, office-based practices, hospitals, nursing homes, and hospital-based quality positions. Her experience has been in the spectrum of healthcare environments, leading teams to create clinical pathways and standardize care. She has worked across multiple Joint Ventures (JVs) and Accountable Care Organizations (ACOs) with a focus on population health programs such as chronic kidney disease, maternal/neonatal health, and high risk members. Her expertise covers payer, provider, risk-sharing, and value based contracting insights. Carlotta earned her Medical Doctorate from Saint Louis University School of Medicine and her MBA from Northwestern University. She completed her residency at the Medical College of Virginia (now Virginia Commonwealth University).

Prabhakar Reddy

Prabhakar Reddy is an investor and C-level Portfolio Operator with successful exits as an operator and investor. He is the Managing Partner & Board Member of FelixSolutions.AI, Operating Partner & Board Member of FelixHealthcare.AI, Founder and Managing Partner of Stride Growth Partners, Strategic Advisor of First Rate, Inc, and Investor of Redpoint Positioning Corporation. He also serves as a Distinguished Executive In Residence at The University of Chicago Booth School of Business. Prabhakar focuses on AI/ML, IoT, Chatbots, RPA/Automation, Cloud enabled (SaaS) businesses, Digital Transformation & Global Growth Strategy, Global Business Development, Alternative investments – Venture Capital & Private Equity. He recently announced FIRST RATE LAUNCHES INTO LATIN AMERICA THROUGH ACQUISITION OF FINANTECH SpA. P-Reddy has achieved impressive academic credentials, having earned an MBA in Finance and Strategy from the University of Chicago Booth School of Business. Before this, he gained a Master of Science in Systems Science from Louisiana State University, as well as a Diploma in Systems Management from NIIT Pune.

Ramon Tisaire

Ramon Tisaire is an executive, advisor, and serial entrepreneur with 30 years of experience in professional services growth, transformation, and venture capital. He specializes in building capability to enable optimum performance in the global marketplace. He counsels start-ups, scale-ups, and corporates on strategy, digital transformation, operations, growth, and shareholder value. He also serves as an executive, operating partner, or board member to foster sustainable change and value creation globally. Additionally, he identifies opportunities, conducts due diligence, and selects disruptive businesses for investors. He is currently the co-founder of BionKor Diagnostics, a predictive analytics platform designed to anticipate auto immune and inflammatory diseases. He is also the director of HealthEngine LLC, a company that empowers consumers to shop for clinical services via the first dynamic marketplace in the US. Additionally, he is the managing partner of Looxid Labs, which provides a data-driven, personalized cognitive health platform. He is also a board of advisors for North, a company building digital products and services for bold companies, ABLE Human Motion, a company helping people regain mobility and independence using robotics and exoskeleton technology, and Global Alumni, a platform connecting alumni around the world. Ramon earned his Master of Business Administration from The University of Chicago Booth School of Business. Additionally, he attended Hamilton College, earning a Bachelor of Arts in Political Science and Government with a Summa Cum Laude grade in 1989.

Janie Mandrusov, Ph.D.

Janie is a self-employed Executive Consultant who has worked in the medical technology industry for more than twenty years. She has held various positions, including Vice President of Clinical and Regulatory Affairs for TRUVIC, VP of Clinical Peripheral Programs for Elixir Medical Corporation, Vice President of Clinical Affairs for Providence Medical Technology, Inc., and Senior Director of Clinical Affairs for Spirox, Inc. Janie has also held positions at SinuSys Corp., ArthroCare Corporation, Abbott Vascular Devices, and Synvascular Inc. Her roles have included Vulnerable Plaque Stent Program Manager, Biologics Program Manager, Cell Therapy Program Manager, Angiogenesis Program Leader, Principal Scientist, and Senior Scientist. Janie achieved impressive educational accomplishments at two of the top universities in the country. She earned her Doctorate in Chemical Engineering from Columbia Engineering and her Bachelor of Science in Biomedical Engineering from the University of California San Diego.

Timothy Williams

Tim is an experienced Senior Director with a strong background in the biotechnology industry and is knowledgeable in Verification and Validation (V&V), CE marking, Medical Devices, FDA GMP and Validation. He has held multiple positions, most recently as Director of Regulatory Affairs at Johnson & Johnson Vision, Program Director at Exact Sciences, and Senior Director at Genomic Health. Tim has also worked as Vice President of Regulatory Affairs at Bard Lutonix in the Greater Minneapolis-St. Paul Area.Tim also serves on the Advisory Board. Tim earned his Bachelors Degree in Nursing from the University of Arizona and is based in the greater Phoenix Arizona area. He loves his family and enjoys spending time as his new role as Grandfather.

Randall Webb

Randall Webb is an experienced IT professional with over 20 years of experience in programming, desktop-support, server administration, networking, and security. He currently serves on the Healthy Amplified Advisory Board and has direct experience with CompTIA:A+ Network+ Security+ Linux+. Mr. Webb has held positions as a Lead IT Security Engineer for Brown-Forman, Chief Enterprise Architect, and Senior Security Engineer for Nissan Global Network Services. In these roles, he provided subject matter expertise in architecture, data & information, integration, security, cloud computing, technology, distributed platforms, mobile, and analytics. He also assisted the sales teams in developing industry-specific, repeatable propositions and go-to-market strategies. Currently, Mr. Webb completed his Bachelors in Computer Science at Tennessee State University in Nashville.

Libble Ginster

Libble has been serving as President & CEO of Fluidx Medical Technology since 2018, and is also a Board Member of BioHive Utah and LineLogic since 2020. Libble has a long history of experience in the medical technology industry. She was General Manager/Platform Executive of Vascular Access Technologies at BD for one year, Head of Strategy for Vascular Access Devices for one year, Associate Director of Business Development for three years at CR Bard, Senior Director of Sales and Marketing at BLOXR Solutions for one year, Manager of Strategic Marketing & Business Development for less than a year, Senior Product Manager for five years at CR Bard, a Strategy Consultant for two years focusing on early stage med-tech, a Marketing Manager for one year at Merck & Co., Senior Associate of Due Diligence for Private Equity at Ernst & Young for one year, Associate at Glocap Search LLC for one year, and Investment Banking Analyst of High Yield at Lehman Brothers for one year. Libble graduated from Duke University with a Bachelor of Science in Civil Engineering, having been part of the NCAA Division I Women’s Tennis Team and making the Dean’s List. She then went on to earn an MBA in Health Sector Management from Duke’s Fuqua School of Business, where she was awarded a Merit Scholar and placed in the top 20% of her class.

Brian Liceaga

Brian is a security, privacy and technology consultant with six years of experience. He currently serves as the President of Nitra Security, where he provides advising, security program development and management, secure business operations, cloud security and DevSecOps, and cryptocurrency, Bitcoin mining, and DeFi validator node management. Brian has also held the roles of Senior Security Consultant at Evolve Security, Security Engineer at Raise.com, and IT/Security at CNA Insurance. He holds the Certified Information Systems Security Professional (CISSP) certification from (ISC).

Nicole Lawrence

With a technical background in Quality, Compliance, and Regulatory Affairs in the Lifesciences and Healthcare industry, this Nicole assists companies in achieving growth and merging business acumen skills. She hold’s an MBA and an and an MS in Integrated Marketing Communications, from Loyola University Chicago and a BS in Chemistry from Purdue University. Nicole has extensive experience in product development from ideation to launch at leading pharmaceutical companies like Merck, Bayer, GlaxoSmithKline (GSK), and has worked directly with St. Jude Children’s Research Hospital. She’s led cross-functional teams on product development projects and global Regulatory and Quality system implementation projects with cross-sectional teams from Regulatory, Quality, Medical Affairs, Operations, and IT. Recognized with her a certification in utilizing Six Sigma methodologies. She is also recognized as a collaborative leader.

Jeannie Phillips, BSN-RN

Jeannie is an experienced healthcare professional and marketing leader, with over 20 years in the industry. Her expertise includes delivering positive patient outcomes, managing patient cases, and providing creative solutions. She is knowledgeable in healthcare regulations and is looking for a new position involving patient advocacy. Her past career in medical device sales showcases her ability to communicate, build relationships, and drive growth. Her communication and problem-solving skills have enabled her to increase customer loyalty and expand profit channels. Jeannie is highly motivated and excels at multitasking, self-motivation, networking, introducing products, pricing models, inventory control, and more. Jeannie achieved graduated from The University of Toledo with a Bachelor of Science in Nursing. Additionally, she is licensed as a Registered Nurse in the state of Tennessee.